Campaign to Promote Faculty Professional Development Program

UMBC created two campaigns to promote a new faculty professional development & training program, Planning Instructional Variety in Online Teaching (PIVOT). As a series of five live webinars, the program was designed to support faculty who wanted to take a more deliberate and holistic approach to preparing courses for remote, synchronous and asynchronous, online instruction. Although UMBC has campus portal and email systems, we wanted more direct outreach to promote this program. EesySoft made it easy to create and embed a message in all Original courses. Our first campaign focused on end of spring training for faculty who were teaching in summer while the second campaign was launched at the start of summer for faculty who were planning for fall.